Podcast – Episode 0365 – The Usefulness Of Hype (with Michael F. Schein)

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In this episode, Joel and Antonia talk with guest Michael F. Schein about his new book “The Hype Handbook” and the usefulness of hype to create change in the world.

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  • IxTx?

    You often comment in your episodes that you hope you’re not talking in too abstract terms, so that listeners doesn’t understand, but i very rarely find that to be the case.

    However this time, you most certainly did, for me anyway. What the author said in the last ten minutes was relatively clear, but for the better part of the episode it seemed like you already need to have a thorough understanding of what hype is and how and why it’s created in order to understand anything at all of what’s being discussed.

    I think the people who needs to know this the most are us who have good ideas but no talent or knowledge of how to spread them (dare I typistically generalize it enough to say “us IxTx:s”?, or at least the less “personally grown” of us).

    I think a comparison of the reverse would be to try to teach some advanced calculus to someone who barely have a concept of what multiplication is…

    Sour comment perhaps, but I hope the criticism is constructive.

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