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In this episode, Joel and Antonia talk with neuroscientist Dr. Denise Cook about mapping personality types with DNA, biology, and genetics. After listening to the podcast, you can find Dr Denise Cook’s work here.


In this podcast you’ll find:

  • Guest Host Dr. Denise Cook joins.
  • Is there a link between DNA and cognitive functions? Denise introduces her work.
  • Why does Denise believe there is a connection between neuroscience and Jung’s work?
  • How did Denise discover MBTI® and Jung’s work when these topics aren’t highly regarded within the sciences?
    • Why the premise of genetics originally disregarded typology systems.
  • Where are the gaps within the subject of neuroscience that MBTI® and the work on Jung can fill?
  • The philosophical challenges typology brings as a relatively deterministic system.
  • Why Denise views Myers-Briggs as a system that honors uniqueness.
  • Exploring the interaction between cognitive functions and emotions through a neuroscience lens.
  • Denise explains her take on Jung’s theory of everything and how fragments of this appear in the work of her contemporaries.
  • Can we map cognitive functions to neural pathways within the brain?
  • Denise tells us more about her research aims to attempt to link DNA with personality type.
    • How Denise is conducting her study and collecting data.
  • Learn more, keep up with Denise or volunteer to take part in her study at:

Click here to check out Dr. Denise Cook’s work

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  • M.E.
    • M.E.
    • March 2, 2022 at 6:06 pm

    ENFJ. Probably the most interesting interview for me so far besides the recent ENFJ with Bridgette. I love connecting people and ideas together to reason out ultimately how to be helpful to someone, always “troubleshooting” how to make a situation better and I don’t even realize I’m doing it. I want to be a neuroscientist now :)

  • cmore
    • cmore
    • December 2, 2021 at 4:08 am

    First of all, pet peeve: Jung is pronounced “Yoong” not “Yung” (so not like “young man”; the vowel sound is like “soon” rather than “sun”). Continually mispronouncing Jung is grating.

    Secondly, I continue to find the dismissal of bell-shaped traits (rather than dichotomous preferences) concerning. The prospect of continuous traits in a in a normal distribution is never addressed (even by your guest) even though it fits the data better than a dichotomous whole type model (see Reynierse, for example). Again, might be out of your comfort zone, but anyone looking at Jungian types empirically should be willing grapple with trait theory and Big Five vs MBTI type dynamics.

  • David
    • David
    • November 25, 2021 at 7:24 pm

    Nice episode. Thanks PH!

  • Antonia Dodge
    • Antonia Dodge
    • November 25, 2021 at 7:03 pm

    Sorry, Steve – we’ve been running a live event and some details were missed.

    Here’s the link:


  • Steve Ruqus
    • Steve Ruqus
    • November 24, 2021 at 9:52 pm

    Did I miss show notes somewhere? I was looking for the link to the study. I’ll go back to the podcast and find it.

    Love your work Dr. Cook. As an INTJ with a focus on business transformation I use MBTI daily to get beyond the small talk and ID people’s natural abilities. There are so many people working in the wrong roles it breaks my heart. It also blows my mind that anyone can doubt the power of personality typology. Keep up the good work.

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