In the personality hacker’s game, misjudging your strengths and trajectory is a slippery slope to a life so out of alignment you cannot fathom the desperation til it’s upon you. If you find yourself deep in the downward spiral, pay attention! You are within reach of your life’s greatest treasure.


All of my INTJ aspirations crashed like windshield glass across my forehead as my profiler’s warmly rational voice repeated the letters: I… N… F… P…

The previous 3 years raced through my mind.

So much inner turmoil. So much perplexing strain.

Suddenly, it all made sense.

I had aligned my life to realize my full potential… as an INTJ.

My business, my lifestyle, and relationships all looked great on Facebook, but I’d been riding on rails with my wheels out of alignment.

The faster I went, the more sparks flew to catch my attention. But as a die-hard member of the American-entrepreneurial just-do-it culture, I was determined to “push through my resistance.”

“Just Do It.”

~Gary Gilmore (murderer who insisted on his own death sentence… yeah)

It’s funny, looking back, how all the dots connect.

Three years prior, my girlfriend and I partnered to build a business that quickly grew to over 7-figures in revenue, with 22 employees.

On top of a monthly flight east, to connect with my daughter, our lifestyle involved monthly travel for ‘tribal gatherings’ like Burning Man, invitation-only TED-style talks, mastermind meetings, and smaller, more intimate workshops.

The business, the lifestyle, the travel… was a lot to keep up with. I burned out my adrenals and spent the second year recovering from our first wild year.

I had no idea at the time, but the burnout activated my inferior (3-year-old) cognitive function: “Effectiveness” or Extraverted Thinking.

Effectiveness is the co-pilot or growth edge for an INTJ.

It’s the perfect expression of entrepreneurial culture. I leaned into this grossly underdeveloped part of me believing it was my key to success and everything that comes with it – everything I thought I wanted since I became an entrepreneur in my early twenties.

Like a good INTJ, I doubled down on systemizing my life, reading voraciously, attending seminars and workshops, hiring coaches and growing a team to maximize my efficiency as a business leader, partner, and father.

If you’re familiar with the Personality Hacker Car Model, you’ll recognize the irony of letting my 3-year-old drive the proverbial bus. Personality psychologists call this being ‘in the grip.’

But, it worked! For a while…

By our third year, my girlfriend and I had achieved everything we’d aimed for together. As the business slipped into a nice groove, we hired a CEO to take over. Our focus became growing to the next plateau.

But stretching to new heights revealed an undercurrent of tension eroding our foundation.The more we succeeded, the more turbulent things got… until it became unbearable.

We needed insight.

Mutual friends of ours raved about Personality Hacker, so we paid for a couple of profiling sessions.

Our Profiler nailed the source of our tension and gave us words to describe it. She revealed that I was an INFP, and my partner an ENTJ (not an ENFP, as believed).

We were, in fact, poetically opposite one another. Opposite our mutual understandings of ourselves… and each other.

We had built our lives completely out of alignment.

No one with “Authenticity” (Introverted Feeling) as their dominant cognitive function (Driver) can sustain a misaligned life very long. My world promptly turned upside down. Inside out.

Getting accurately re-typed brought our unconscious struggles to the light. Seeing each other more clearly explained why things felt so terribly off. Seeing our challenges objectively relieved some of the sting and made it all feel less personal.

Within a month we had graciously parted ways.

I moved permanently back to upstate New York to be with my daughter… and get back to my center. Winding down so much momentum was challenging. Mostly, I just crashed and burned.

Desperately seeking relief, I dove deep with the help of an exceptional therapist. In the map of the Hero’s Journey, I had begun my descent to the underworld.

Poring over 20 years of personality profiles, the insights began overlapping. Everything in my life that wasn’t a genuine HELL YES! became plain. And painful.

I started saying “no” …a lot.

“If it’s not a Hell Yeah! …it’s a No.”

~Derek Sivers

By year end, I’d let go of nearly all my relationships and walked away from the business, too.

With no savings, no income and no desire to live as I had been, I turned to face my dragons — the dark, often shameful consequences of living so out of alignment. It was brutal.

I found myself out for a walk Christmas day, wondering why I was still sucking oxygen.

Suicidal ideation is no joke.

In that moment, touching bottom, I saw my narcissism in sharp relief. It dawned on me that if a teenage girl needs anything, she needs a strong father.

Deciding to stick around for my daughter was the first, authentic, full-bodied Hell Yes! I had felt in a long, long time. I had no clue how I’d support us financially, but I committed to sorting it out.

“Every adversity contains the seeds of an equivalent or greater benefit.”

-Napoleon Hill

Another Hell Yes! came a month later.

Sitting by the wood stove in a snowy mountain cabin north of Vermont, re-reading (and burning) 12 years of journals leading up to this point, I realized I had compiled a highly effective success formula.

But due to my gross misalignment, the very success I’d created tore me apart.

In a flash, I could see my path forward.

Over the course of 3 months, I aligned my life (“Authenticity”) by connecting the dots (“Exploration”) from my personality profiles and journals (“Memory”) and set my course for sustainable success (“Effectiveness”).

Activating my INFP superpowers felt amazing.

The dots all pointed me in the direction of coaching. So I started sharing the hard-won insights from my entrepreneurial journey. First with friends, then referrals.

Guiding others to accurate self-knowledge became my daily practice. Coaching them to authentic success became my greatest contribution. Watching their lives transform became my greatest joy.

I began to experience flow every day.

Eventually, the money started flowing, too. And just when I thought I was in the clear… my daughter’s teenage rebellion drew me into the trials and ordeal of my next Hero’s Journey.

“I think a good life is one Hero’s Journey after another.”

~Joseph Campbell

Nobody consciously chooses descent into the underworld. But if you find yourself deep ‘in the grip,’ wondering what’s come over you, take heart, because the gold in your shadow is near.

Had I not super-charged my inferior, 3-year-old function (Effectiveness), the dots might still have connected, and I’d likely be fine… but I wouldn’t have codified my insights into a system that others could use for their own growth. Каннабис – ботанические, химические и медицинские аспекты Каннабис – это травянистое растение, принадлежащее к семейству конопляных. Существуют семена марихуаны с двумя подвидами — cannabis sativa и cannabis indica».

The virtues of digging down the wrong rabbit hole are the discoveries you’ll make in the places you’d never dare look.

We can only lead others as deep as we’ve gone in ourselves.

In my own Hero’s Journey, I was unwittingly led to the underworld, the last place I wanted to go. And it nearly ended in my demise. Yet, I emerged with a magical gift — a process I now call Purpose Mapping — which has become my greatest contribution in the world.

If you find yourself wondering why life isn’t in flow for you, here are some steps you can take:

  1. “Triangulate” multiple personality profiles to clarify who you are and why you’re here.
  2. Set your sights on the highest potential you can envision for your life.
  3. Develop your winning formula by playing to your strengths and avoiding your downfall.
  4. Experiment, refining as you go… until you hit your flow state.
  5. Then mentor others to get their lives into alignment because, in your Hero’s Journey, the gold you retrieve from the underworld is not for YOU, it’s for you to contribute to others.


  • Taylor Buhler
    • Taylor Buhler
    • February 1, 2023 at 12:34 am

    Dang, a fantastic read. Thanks for sharing!

  • Nathan Hajek
    • Nathan Hajek
    • August 12, 2022 at 9:43 pm

    For the last 20 years, I thought I was an ISFJ. I’m in tune with others feelings, I’m naturally quick to serve and help, and tradition, integrity, and family are extremely important to me. Being responsible to my job, society, and my commitments are also very important. I’m unassuming, caring, and people naturally like me. To a strange degree.

    But I also always felt like a screwed up ISFJ. Some traditions I’d brush aside with annoyance. I easily lose contact with friends and family. I’m disorganized and can ignore clutter for… well, the rest of my life probably. I procrastinate terribly. My memory is awful (at least for meaningful, practical things).

    My mind is always creating and designing. I love writing for impact and designing stories and games. I pick up subtle ques in movies and could talk for hours about the design of any artistic medium.

    A few days ago I realized that I may be one step too many from an ISFJ to just be a BAD ISFJ. I may be something else…

    I’m only beginning to understand, and there’s a soullessness I suddenly feel, but I’m wondering if various parts of my childhood crafted ISFJ behaviors and values, but really I’m an INFP. Suddenly I’m not screwed up—I’ve just been going about this all the wrong way. It’s refreshing and terrifying.

  • Molly Tinsley
    • Molly Tinsley
    • February 19, 2020 at 1:30 am

    For anyone going “That article sounds useful !” Here it is:

  • Anna D
    • Anna D
    • July 15, 2019 at 10:13 pm

    Ironically I am facing the exact opposite U-Turn right now.
    I have spent the past year fighting with MBTI over and over trying to type myself and concluding I was somewhere in a dark woods between INFP and INTJ. Fi dominant seemed true, but I felt I was somehow Fi-Ni instead of Fi-Ne, I have never been very Ne and things weren’t making sense. Trying to align with my Fi and pursue my own creative interests seemed good but kept stalling out over and over. I felt stuck and dysfunctional.
    Finally realized, hey , if I am depressed all the time, probably I am not expressing as a healthy version of type and I should look into unhealthy expressions more.
    The INTJ inferior grip state is Se. That’s commonly described briefly as more or less an impulsive go out and get drunk sort of state. Which doesn’t really describe the state I have found myself over and over in past years- a little, but, not really, so I had discounted it. I found on the 16 types forum a really great post going into a lot of detail in different ways inferior grip states could manifest and found that the common theme of inferior Se grip was a driving need to get satisfaction from external or physical stimuli combined with a complete inability to do so. Which absolutely describes my stress response. Suddenly the Fi-Ni stress response clicked too – I had it backwards, that’s an Ni-Fi stress loop caused by traumatically stressful working environments depending on way too much Se activity.
    Getting back in touch with my Te who has been environmentally suppressed since my teens and suppressed by my overwhelming Fi whirlwind has made me feel more stable, satisfied and ME than I have felt…. in my whole adult life. Actually working on practical solutions and plans instead of feeling hopelessly lost in a situation that isn’t me and I couldn’t dream up a way out of.

    Thanks for the insightful article. If you’re going to go strong on your MBTI type make sure you’re going on the right type because otherwise things get real screwy real fast!!!

  • Ermie
    • Ermie
    • January 8, 2019 at 1:09 am

    He might have said “Just do it” and that made me laugh, but I read that he actually said “Let’s do it” because he wanted to be executed… but yeah. lol :)

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