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In this episode Joel and Antonia discuss what it means to be part of the creative class.

In this podcast you’ll find:

  • Since so much of labor has been automated, there’s more and more need for knowledge workers and a creative class.
  • We’re often far more creative as children, and it’s a challenge to reclaim that creativity as adults.
  • Some personality types make better decisions if they just tap into their creative side.
  • Creativity can lead to major personal growth.
  • An artist is anyone who is creative, and a creative self can be reclaimed.
  • “Shadow Artists” are those who desire to be creative, but don’t directly go for their dream. They get a job that is close to it. (i.e. An assistant to a film director, instead of being the director.)
  • Permission is the biggest factor in living the artistic/creative life you desire.
  • There are some stereotypes about artistic and creative types that can turn people off from pursuing their authentic desires.
  • Being part of the creative class doesn’t have to look like the traditional artist.
  • Creativity can’t necessarily be quantified and measured. There can be a lot of waste/excess, so it can look messy.
  • Not everyone wants you to be creative. They don’t want you to reinvent the wheel, they want the bottom line. Support is important but not always available.
  • When we don’t give ourselves permission to do things, it’s very difficult to give others permission.
  • When someone breaks free and pursues creativity others may resent their sense of freedom.
  • A creative class is rising, which means less and less people are resenting others creative freedom.
  • Creatives tend to ask for forgiveness instead of permission.
  • Don’t let others stop you if you get the wind knocked out of your sails.
  • Creatives are more needed than ever – we’re moving into a creative culture.
  • The creative class is also discovering new ways of doing business. They’re not just creating art – they’re creating new business models.
  • Creativity will be needed to save entire industries.
  • Creative ideas can be seen even in places like the prison system.
  • Technology outpaces itself every eight months. We need a lot of creative minds to come up with solutions to keep up with technology.
  • This creative culture is going to have to be more forgiving of failure.
  • In creativity, failure is part of test/iterate, and gets you to your goal faster. It’s part of the process, as long as you’re increasing the quality of your failures.
  • When reclaiming creativity, start with something you have sovereignty over. Where you can call the shots.
  • Give yourself a lot of space and time for creativity. Playfulness is important. Get on a child’s level, crawl on the floor. Replicate the experiences of childhood.
  • Act like you did when you were 7 years old.
  • Practice not giving a damn.
  • Put up reminders in your home to be expressive and free from social censure.
  • Creative people are life-long learners. School/education may move into a subscription model as opposed to something you get through in college and then move on.
  • Always have a book you’re reading.
  • Community is vital to a creative class person. Find a community/tribe of like-minded individuals.

Exercises we recommend in this podcast:

Watch Joel’s INBOUND video here:

Things we reference in this podcast:

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  • Jay Eimer
    • Jay Eimer
    • October 17, 2017 at 12:35 am

    Very interesting. Here’s my take. I’m an ISTP, so creative but also very analytical. I’m also an IT guy – specifically a database modeler – I create databases for specific applications. I’ve been doing that for 15 years (30 years IT overall).

    In the early days I saw software companies fail, and businesses trying to embrace new software and have it fail. Then the industry tried to make it more like engineering. If you’re building a fighter plane, you do lots of design work and very little experimentation because it costs millions and if you screw up your plane crashes and your test pilot often dies as well. End result is something called “waterfall” software development model. Lots of requirements gathering, detailed specifications, months building something and in the end you’ve created the tree swing with the ropes on two branches, one on each side of the trunk and the tree trunk cut and up on stilts!

    The new(er) model was pioneered by the early days of the internet. The first realization is that software is free – it’s just electricity flowing through chips in a machine, and they’re reusable. It’s software DEVELOPERS that are expensive. The new model, called Agile is based on a rapid cycle of sketch, build, test, iterate – building quick prototypes and trying them out, learning from (and fixing) mistakes and moving on. In Agile, coders can literally release a new version of a program every day (not to the public, necessarily, but to their testers or business users. The immediate feedback (does it work, and also does it solve the business problem – often two different things).

    Now the problem – I spent the last 10 years working as a specialist (the database guy) on a team of experts (each of us had a specialty) and most of us were “creative” rather than assembly line (heads down coders). Now I’m unemployed and I see all these companies going BACK to the Waterfall style, and also expecting developers to be what they call “Full Stack” – meaning you write everything from user interface to back-end database processes. It’s extremely frustrating to see business rejecting what works and stifling creativity as they do. Software developers ARE creators, but business wants to treat us like assembly line workers.

    Bloggers, graphics artists, digital movie special effects and similar this isn’t much of an issue, but for much of corporate America, it seems like they don’t get us.

  • Knut A. W. Jøsok
    • Knut A. W. Jøsok
    • February 27, 2017 at 2:56 am

    Hi, I recently stumbled upon the test, as I am on a journey of self-growth. I tested as an INTP, which fits me 200%. Just started to listen to the podcasts, impressive job of keeping this up. As an INTP I’m very selective by which episodes I listen to, but I thought I shared some of my views.

    I completely disagree with that everyone should have a book to read. How you are even having a podcast and even suggesting this is completely illogical to me. Everyone should have a podcast to listen to. I work on my creative projects while listening to either motivational music, youtube public speakers or podcasts like this one. I understand that you guys recorded this in 2014, but at least as of 2017, to stay agile, you need to be able to multitask. I cannot multitask while reading a book, thus that is wasted time and energy.

    Loved the idea of education being a subscription service. I think the school system is hard to change, so I would start by making books digital. Not like iPads and digital blackboard, but rather the books itself. Make the pages digital, so you can zoom in/out with hand gestures. Every chapter could be a youtube-video. You should also be able to plug-in a headset to listen to it. Pictures could be holograms like pop-up books when we were young.

    There’s so much room for improvement, I hope someone that can make this come to reality read this. Still, a great episode, and I’ll comment again for sure.

  • Mark
    • Mark
    • December 26, 2015 at 10:09 am

    This podcast is great to hear, I have been trying to move my life into creative type work for a while and this is very encouraging to me.
    Thanks guys.

  • Tyler Raivis
    • Tyler Raivis
    • November 13, 2014 at 11:05 pm

    Thanks for the inspiring podcast!
    I resonated a lot with the story about your work at zoo! Such situations may be very demotivating, i’ve expierienced them too, Joel.
    Sadly, i only came to give myself permision to be more creative, to stand out, to be different when i lost all hope for being understood by society and people around me. That’s when i stoped caring about public opinion of who and how i should be.
    Losing all hope is freedom.
    Tyler 24, Iceland

  • Alexandra
    • Alexandra
    • July 16, 2014 at 7:41 am

    Thank you very much for the advice. Could you please let me know where to read about lives of INFj people, especially the artists?

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