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In this episode of the Personality Hacker podcast, Joel and Antonia talk about branding and the ways it relates to our persona.


In this podcast you’ll find:

  • What do we mean by the term “persona” and how does this relate to personality type?
  • Why having a persona can be useful.
  • Is a persona always fake?
  • Where personas fit into the construct of the self.
  • The reasons people develop a persona.
  • How do persona’s fit in with our society’s current values and access to social media.
  • Why you should be aware of how you’re amplifying your persona.
  • What is persona work and why do people fear it?
  • Why it’s important to understand how persona’s apply to different contexts.
  • What should you do when you become triggered?
  • How can you develop a healthier relationship with your persona?
  • Ask yourself these questions when developing your persona.

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We want to hear from you. Leave your comments below…


  • P.J. McJammerson
    • P.J. McJammerson
    • July 30, 2023 at 5:03 pm

    I’m an INFP who spent 15 years in the theater and 8 years working in small medical practices. I feel comfortable in most situations and generally feel well-liked by strangers for no apparent reason.

    I started my first corporate job at a big company and did not know how to dress in some situations… It was weird because I’m 40 and haven’t felt insecure about my persona in several years.

    Additionally, I find in all situations people can’t tell how old I am. I’m wondering if that’s because I hold on to some of those child-like parts of myself. I have a thing for wearing matching athleisure sets and own a lot of orange clothing.

    …Last summer three young girls (ages 4-8) (on different occasions) mistook me for a child their age and invited me to play with them. (I’m talking dolls here. One asked if my brother (who is 32, eight years younger than me) was my dad.)

    Antonia mentioned that she realized that she cares about people’s opinions of her, and I’m wondering if it’s possible that some types are much less preoccupied with this. If I meet someone who apparently doesn’t like me I’m usually perplexed. I try to meet my own standards for dress and what I like and I think it draws most people in without me having to try.

    Great content!

  • Heather C ENTJ
    • Heather C ENTJ
    • July 24, 2023 at 3:58 pm

    I have thought this before, and in listening to you to talk about midlife shadow work, I thought it would be worth mentioning. Richard Rohr has a book called Falling Upward. It is so insightful, and it is saying much of the same things you guys are saying with regard to deeper work, that cannot be undertaken until mid life, and is often not undertaken. In the book, he references the work of the first half of life and the work of the second half of life. It is worth a read for anyone who’s interested in doing that kind of important work

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