We know what it’s like to feel stuck — not because you lack motivation, but because no one ever handed you the user manual for how your mind actually works. 

We're not psychologists in white coats. We’re a real-life couple who turned our fascination with personality into a decade-long journey of decoding how humans really grow.

We built it because our lives had fallen apart.

When we met both of our lives had collapsed — just in different ways.

Joel was separated from his family, isolated and grieving the sudden disconnection from his children. Antonia had been cast out of a belief system that once shaped her identity. Both of us were told, in different ways: you don’t belong anymore.

We’d done everything “right.” We followed the playbook given to us. We showed up for others. We tried to do the right thing and fit in with the expectations. 

But despite that, we found ourselves exiled, uncertain, and questioning everything.

We faced pain and paralyzing weight of uncertainty.

When we discovered Carl Jung’s deeper personality system — the cognitive functions of personality, the ancient archetypes, the deep inner shadow — everything clicked.

For the first time, we had language for what we were experiencing. We understood why we did what we did. We stopped pathologizing ourselves… and started seeing our wiring with clarity and compassion.

We started the process of living life differently… in ways that made sense and aligned with our natural mental wiring and personalities.

It was from a challenging place that Personality Hacker was born. We wanted to help people who were struggling like we had been. So we started to record podcasts. We started to create training programs. We began coaching real clients through some of the toughest life moments.

And we want help you too. Let’s work together to decode your inner personality wiring, break free from old limiting beliefs, and design a life that actually fits You.

You might be here because...

• You know there’s more to you than the labels you’ve been given
• You’ve tried growing — but most tools didn’t go deep enough
• You want better relationships, clearer direction, or more meaning
• Or… you’re just plain curious about how the human mind works

Whatever brought you here, we’re glad you came. Let’s choose a path together:

There’s a lot of personality type content out there — memes, stereotypes, quick quizzes…

But we go deeper.

We integrate practical psychology, neuroscience, shadow work, and systems thinking.
We teach Jungian cognitive functions, not just four-letter types.

Our work isn’t about labeling you.It’s about giving you tools to understand, grow, and lead — from the inside out.