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In this episode, Joel and Antonia unpack the aspirational phrase “never give up” and explore how to tell the difference between healthy persistence and knowing when to let go. They discuss sunk cost fallacy, quitting with integrity, emotional regulation, and why completion doesn’t always mean finishing.

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In this episode, Joel and Antonia unpack the aspirational phrase “never give up” and explore how to tell the difference between healthy persistence and knowing when to let go. They discuss sunk cost fallacy, quitting with integrity, emotional regulation, and why completion doesn’t always mean finishing.

2 comments

  • Dana
    • Dana
    • December 4, 2025 at 5:08 am

    Longtime listener, sporadic commenter here. Really enjoyed this episode!

    Giving voice to “I am complete with this… even if it’s not ‘finished’” is giving me a lot to think about in a year filled with huge personal and professional changes.

    Cheers to new seasons in life. Thanks for thinking your thoughts out loud here on the pod.

  • melanie
    • melanie
    • November 26, 2025 at 11:25 am

    I love that you mentioned hormozi! And Chris Williamson in another episode.

    I read this really great book recently called “Too bad to stay, Too good to go”. It’s about relationship ambiguity. It’s written so differently than any other book.

    First she tells you NOT to make a pros & cons list because it will only digs you deeper into ambiguity. Second she doesn’t tell you what to think but asks a series of questions & offers a framework for how to think of each answer.

    Even though it’s a relationship book I read it after leaving a business I loved. 6 years of feeling like I should leave but can’t.

    I wish there was more discussion of non-romantic partnerships. I think business partners, band mates & military. These are complex relationships where you deeply depend on co-creating & relying on one another.

    My unofficial business partner could not uphold a certain (low) standard. So then the question comes “should I leave”. It’s hard. 6 years of looking at the pros & cons. And a lot of self blame (maybe my standards are the problem?!).

    I love that you guys talked about this! I’ve been gleaming insight from you both over 7 years! (I remember hearing “smuggling emotions” from you guys!)

    I absolutely loved the 5 stages of adult development episode. It helped me put my current challenge of rebuilding my life into perspective ♥️ I wish to understand this better!

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