Podcast - Episode 0293 - How To Be An Influencer Part 2 - Content and Creation

In this podcast you’ll find:

• How To Be An Influencer Part 1 – You and Learning
• As a creator, you have to ask yourself, “Where is the value in my content?”
• Know your audience and how they will receive your content
• People generally create content that entertains, motivates, or educates.
• Do what you do well.
• Know what you are trying to accomplish and make that the magnet in the middle of the field.
• All high-value content has labor behind it: Time, thought, and effort.
• If it doesn’t have a lot of value behind it, it becomes part of the noise.
• The people with the most high-value content incorporate entertainment, motivation, and education.
• You can probably do okay with 2 out of 3, but if you only use one, you become part of the noise.
• The ability to motivate is essential because people are going to reciprocate with their value add.
• Motivation requires decision and action
• People may avoid being motivational because it creates polarity in people’s lives, and they may respond with negative feedback.
• Everyone’s an armchair quarterback.
• Negative feedback means you motivated someone. Good Job!
• There’s a lot of incentive to sit on your butt and do nothing, so if you can motivate someone to make their comfortables lives uncomfortable, that is powerful.
• Personality Hacker has a free podcast, no ads.
• If you like our podcast, you are welcome to purchase one of our digital products.
• We don’t do advertising, so we have to sell our products to survive.
• We don’t expect you to buy our stuff. You can listen to the podcast as our gift.
• Our highest priced product is Profiler Training 101.
• The people who sign up for PT are our intimates. It’s a community.
• Advertising models tend to eliminate the community feel, and we prefer to build a community.
• Being an influencer looks easy from the outside, but it requires a ton of strategy.
• You can’t just hope it happens. It requires thought and dedication.
• Oprah was an entertainer and an educator.
• Joe Rogan is primarily an educator.
• Both were interviewers.
• If you go with education, you can be less polished.
• If you go with entertainment, you need to be highly polished.
• Joe Rogan is less polished than Oprah.
• Youtube is a great discovery tool
• How do you create content at all?
• The thing that seems to allow some people’s info to rise above others is if they understand how to present the info for people to get it.
• It’s hard to know how to articulate something to someone else when you are an expert at it because you’ve lost sight of how someone needs to learn it.
• If you want to become an influencer, try coaching people first in the info you want to teach.
• Get good at articulating the subject to people who don’t understand it well.
• Get better at saying it to people in a way that excites them.
• Practice talking to people one-to-one and see if you can get them excited.
• What excites them? What doesn’t?
• See yourself as a teacher first.
• Can you explain the concepts simply?
• Organize and structure your content into 5-minute discourses with 1 -2 points you want to establish or share.
• Orchestrate it like an actual talk:
• 20 – 30-second introduction introducing the points
• 3 – 4 minutes to discuss the point(s) and establish its value
• Conclusion summarizing why it is important for people to hear
• Use bullet points
• Record yourself and listen
• Remove any word whiskers (um, uh, and pet terms)
• Listen for hangups
• Are you talking too fast/slow?
• Are you staying on point?
• Is your introduction interesting?
• Does your conclusion make sense and wrap up the points nicely?
• Do your bullet points make sense?
• Are you nervous? Confident?
• How’s your energy?
• What is your schedule for release?
• How are you going to get your message into the world?
• Keep working at it.
• It’s supposed to suck in the beginning. It gives you room to grow.
• Be professional. Don’t worry about slick or polished.
• Don’t start with the window dressing and forget the content.
• Joe Rogan doesn’t edit his podcast, but he is very professional.
• Make sure your lighting is good so people can see your face.
• Make sure your sound is good so people can hear you.
• Don’t ramble. Speak clearly and succinctly.
• Make sure your background is clean.
• Make sure no distracting elements are preventing your audience from enjoying your content.
• Make sure there are no products in the background, like Pepsi cans or makeup.
• Don’t use copyrighted music.
• How To Be An Influencer Part 3 – Audience and Distribution