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In this episode, Joel and Antonia talk about your personal inner work to understand the value you bring to online content creation.

In this podcast you’ll find:

  • Denzel Mensah: The Future Of Typology (Interview with Joel & Antonia)
  • Podcast with Naval Ravikant and Joe Rogan
  • Our competition is in whose narrative is outdoing everyone else’s narrative
  • People have to stand out when they are applying for a job
  • It doesn’t matter if you want to be an influencer, you still have to learn how to spin a narrative if you’re going to compete in the job market.
  • Entertainment is the easiest way to attract attention
  • Then you need to motivate your audience toward action.
  • Next level is education – teaching people how to do what you do
  • The higher you go, the harder it gets.
  • Entertainment is easier than motivation.
  • Motivation is where a lot of the money is and requires more skill than entertainment
  • You have to cut through the noise
  • The most lucrative is education
  • Not just info but advice – how to do something
  • If you can blend all three of these, you are unstoppable.
  • Learn, create, broadcast
  • Advice is greater than information
  • Information is mostly free
  • We give away a ton of info for free here at Personality Hacker
  • Experience, advice and applied information is way more valuable than opinion and information
  • DIKW Podcast
  • Advice = wisdom gained thru time, experience, and leg work
  • Advice isn’t free because it wasn’t free for the person offering it.
  • What we think only matters to us. How we’ve applied the info and turned it into a more successful life is what attracts people.
  • Reference experience is important.
  • Opinions have less importance than real-world experience.
  • If you ask for value exchange, you’re going to have to give something of value.
  • Others value sound advice and wisdom.
  • Iconoclast = It’s tempting not to honor the giants that came before us.
  • There is nothing new under the sun.
  • We barely scratch the surface. There is so much more to learn.
  • Just because you can broadcast your opinion doesn’t mean that it’s more valid than someone who has studied a subject for decades.
  • It is so easy to create narrative without any training credentials or experience.
  • There are some people who have come before who are experts and have years of experience
  • Don’t have hubris and overvalue what you think you know.
  • You can believe whatever you want to, but if you’re going to become an influencer, you need to honor those who have come before.
  • People respond to us more because of our energy than our data.
  • Wisdom comes from honoring what has come before.
  • Find the right vibe by not assuming you know what you’re talking about but by putting things into practice and gaining the authority that people are looking for.
  • It’s hard to take energy out of context
  • Some people project a judgy know-it-all attitude, and that is the type of people they attract
  • PH attracts a ton of people who are re-evaluating their religious paradigm, and we repel people who are afraid to re-evaluate their belief systems.
  • When you want to be an influencer, you have to think about the quality of character you are as a person and the kind of person you want to attract.
  • Bake your energy into the content you create and realize you will attract the people who resonate with your energy.
  • If your audience is all negative, what energy are you putting out there?
  • Try harder
  • Type is the vehicle we are using to get the message of “Keep going” across.
  • Think about what you’re communicating and how you’re articulating it, and that will determine your audience.
  • Create value for other people
  • Value exchange = know the value you are bringing to the table.
  • Transition your communication from money to value.
  • What is your value?
  • Where do you come to the table with the value add that you have?
  • Visionary, Calibrator, Implementor
  • Your Mess is your Message Podcast
  • Visionary – sees down the road
  • Implementor – makes the vision happen
  • Calibrator – keeps everything on course
  • Where is your value?
  • Are you a visionary, implementor, or calibrator?
  • Integrator = Implementor
  • There are a lot of calibrators in the typology community.
  • “It’s not quite like that; it’s more like this.”
  • “What is a better way to think about this?”
  • Don’t forget the importance of test iterating and implementation.
  • Recalibrate after implementation
  • Figuring out our value is not just identifying where we’re at but also our blind spots and where we fit in the system.
  • Implementor framework “10 Steps to Lose Your Belly Fat.”
  • Visionary framework – Inspire people toward a better future.
  • Calibrator framework – helping people make nuanced tweaks in life to make their life/performance better (coaches)
  • Implementors have the most obvious value
  • Understand what component you bring to the table and which one you’re missing.
  • When you give enough value, it triggers reciprocity, and people want to return value
  • You are the product
  • You have to stay in alignment with the message you are giving to your audience.
  • Your audience can read hypocrisy.
  • It is hard to find people who are sincere and in alignment with their message.
  • Experience and advice trump opinion and information
  • Know the value you add and then transition it into a value exchange
  • Work for free to get more experience
  • If you don’t have any direction, don’t just give everything away for free.
  • Make sure you have a niche and can gain some learning from the experience
  • Working for free to get exposure isn’t the best way to go about it.
  • Give value before requesting it back.
  • Work for free if you know why you’re working for free. You have a target
  • There is no wasted effort if you are learning
  • Next episode Creation

In this episode Joel and Antonia talk about your personal inner work to understand the value you bring to online content creation. #influencer

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We want to hear from you. Leave your comments below…


  • Michael (A.A)
    • Michael (A.A)
    • December 17, 2019 at 5:31 am

    What We Can Learn From Fiction Writers on Attracting a Real Life Audience

    Hi, I love acting as an educated critic to a lot of books, and films. I love watching channels like,”Writing with Jenna Moreci,” and “Overly Sarcastic Productions.” So I thought I could share some of the insights fiction writers do to attract an audience that could surprisingly help with all kinds of non-fiction material.

    1. Don’t be a Mary Sue
    In fiction writing, mary sues are thought of the worst type of character, because they are characters that are perfect in every way that also attracts positive attention from all kinds of characters. They’re essentially hated in stories because mary sues or gary stues come across as unbelievable and impossible to emotionally relate to. So when creating an audience, it’s essential to show some humility over what you don’t know and some emotional vulnerability.

    2. Know what makes someone liked as a genuine person
    Of course, being likable is often subjective, but there’s a way to increase this possibility somehow. The main characteristics that seem to make someone likable is goodness, competence and dedication. Why do people enjoy villains as characters sometimes? Because while they lack goodness, they might be competent in that they have intelligence or social charm, or in dedication where they’re hard working. It’s important to be aware of this bias because you don’t want to run into someone like the handsome serial killer Ted Bundy, or even more everyday abusive people you run into daily life. Even relatively flawed characters, on the other hand, may be completely lacking in competence, but try their very hardest that they’re loved anyway. Forrest Gump is an example, where he suffers from an intellectual disability, but is so kind hearted and hard working that while some critics may not agree, you can’t deny most of the audience likes him.

    3. Bring in sensory information.
    What makes a good story to tell? Notice how novels or even journalist accounts are full of sensory observations of the place, or even body language of the character. While it’s essential not to fill a real life story to tell with too much sensory detail in a distracting way, sensory info peaks up an audience’s interest in sight, sound, touch, smell and taste. In novels, the advice is to, “Show, not tell,” as in show a character’s characteristics through action, not just telling. Here is a reminder that the audience trusts us more if we work as a role model of our advice in action. Though in non-fiction the advice should probably go, “Both show and tell,” because information has to be presented directly to inform the audience.

    4. Learn how to express your personality to stand out.
    I define charisma as, expressing whatever your personal values are to the fullest in a way that massively influences people. People make the mistake that charisma has to look a certain way but going back to how people enjoy dedication in people, charisma is often found in unique ways, but expressed to the fullest. Bring up a series of famous people in your head, man or woman, good or evil, whether in sports, science, entertainment, the arts and so on, then notice this. Whatever their personal goals are in life, they turn it up to maximum. In the same way, people enjoy characters who are deeply goal oriented the most, than someone who is completely indecisive, not genuine or lacking in commitment to what they, not others want. Have your own unique writing style, decorate a site, logo or product with something you are, and just work to reflect on who you are to change things.

    5. Realize that some people just have overly high standards.
    I noticed that in reading all kinds of critics, one way to deal with fear of critics of your work is just to realize. . . some people are just impossible to please. If you follow a critic’s account on a review site such as Goodreads, Rotten Tomatoes and IMDB, you’d notice some critics rarely every have high praises for any show no matter how many others say how good it is. Of course, you should look for feedback, but I find so many people online just have impossible standards because you notice in your reviews they never even define their standards or their reasoning around their hatred, and just want to spread immature anger because of a completely unrelated situation in their life does not have anything to do with you. Realize a lot of critics are just people who emphasize the negative in about everything, so it’s okay. It’s not you. It’s maybe not even them. But some other unrelated stressor in their life.

    Thank you for reading.

  • Sam
    • Sam
    • October 26, 2019 at 4:45 am

    Hey Joel,
    In this podcast you talk about how powerful it is when someone knows their value, how to impart it on others, and how to receive value in exchange. I’m having a lot of difficulty turning my value, which I’m clear on, into an exchange. I’m having difficulty finding an avenue to reach people that resonates with me. Do you have any resources that I could dive into to learn about that specific element?

    Thanks for any direction you can provide

  • JL
    • JL
    • October 4, 2019 at 8:41 pm

    Hello, longtime listener here. I really appreciate the two of you making a series on content-creation and sharing your learnings in building your awesome business, but I did feel like this episode was a bit biased towards extraverts. Obviously, this will be a bit of an overgeneralization, but in my experience, the people who tend to over-value their experience and “how easy” it will be to build a business are often extraverts, whereas introverts often underestimate how much they can actually do and can wait too long to get going.

    As an INFJ who’s trying to get into this kind of stuff now, I’m realizing I could have (and probably should have) started many years ago. Like probably most people starting out in entrepreneurship, I way underestimated how much time and trial-and-error it would actually take, so I wish I started earlier instead of feeling like I “wasn’t ready” and “needed to prepare more” even though I actually knew a lot about my subject area already. I know from your podcast that these are common IxxJ pitfalls, so I wished you could have differentiated your advice for the different types more.

    Nevertheless, I did enjoy the content presented, and I hope there’ll be more on these topics in the future!

  • Jits
    • Jits
    • September 12, 2019 at 5:38 pm

    Interested in speaking or communicating with you. I left the following on a couple of your comment boxes but no response. Looking forward to a discussion when you are available. Here is my bio.

    ’m a typical ISTP. As a kid. Football. Motocross, BB gun fights. Ect… started at 17 basic training, infantry school, airborne school, college for 1 1/2 years, Navy basic, parachute Riggers school, navy Navy SEAL school ( BUD/S)), failed due to injury after 10 months. It’s a 6 month program. Walkabout for 8 months. Paramedic, back to reserve special forces unit, unit deactivated so went active duty Us Army Ranger Regiment 2/75. Bachelors degree, Officer candidate school, Recon Platton leader, became Federal Agent, major case agent, Task force agent, I started the task force, National SWAT Team, major league door kicker, Sniper, Firearms instructor, Special Operations Combatives Instructor (SOCP), undercover agent, Jiu jitsu, Thai boxing, judo, MMA. Was injured in line of duty and forced into retirement after 22 years as a federal agent due to a mild brain injury and repetitive concussion syndrome. practice Christianity and Zen. Fell into a rut and lost all sense of self ego and all desire. Analysis of my situation and realized I had attained what zen practicioners strive a life time for and came out of my shell when I took up surfing, paddle boarding Rivers and white water, paddle board surfing the ocean and as of yesterday day skydiving. Married a ENFP and due to my Zen mentality, I must be a zen master self made, because my ENFP WIFE is my life. Even though she is crazy as a Fox, and sexy as one also, We are best friends and spend all our retired time together. She compliments me and keeps me inline when I only see the the present which is all the time. Your thoughts? I am thinking of doing a podcast. Please email me and give me your thoughts.

  • Kelly
    • Kelly
    • September 10, 2019 at 7:17 pm

    Thanks!!! =D

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