Podcast - Episode 0292 - How To Be An Influencer Part 1 - You and Learning

In this podcast you’ll find:

• Denzel Mensah: The Future Of Typology (Interview with Joel & Antonia)
• Podcast with Naval Ravikant and Joe Rogan
• Our competition is in whose narrative is outdoing everyone else’s narrative
• People have to stand out when they are applying for a job
• It doesn’t matter if you want to be an influencer, you still have to learn how to spin a narrative if you’re going to compete in the job market.
• Entertainment is the easiest way to attract attention
• Then you need to motivate your audience toward action.
• Next level is education – teaching people how to do what you do
• The higher you go, the harder it gets.
• Entertainment is easier than motivation.
• Motivation is where a lot of the money is and requires more skill than entertainment
• You have to cut through the noise
• The most lucrative is education
• Not just info but advice – how to do something
• If you can blend all three of these, you are unstoppable.
• Learn, create, broadcast
• Advice is greater than information
• Information is mostly free
• We give away a ton of info for free here at Personality Hacker
• Experience, advice and applied information is way more valuable than opinion and information
• DIKW Podcast
• Advice = wisdom gained thru time, experience, and leg work
• Advice isn’t free because it wasn’t free for the person offering it.
• What we think only matters to us. How we’ve applied the info and turned it into a more successful life is what attracts people.
• Reference experience is important.
• Opinions have less importance than real-world experience.
• If you ask for value exchange, you’re going to have to give something of value.
• Others value sound advice and wisdom.
• Iconoclast = It’s tempting not to honor the giants that came before us.
• There is nothing new under the sun.
• We barely scratch the surface. There is so much more to learn.
• Just because you can broadcast your opinion doesn’t mean that it’s more valid than someone who has studied a subject for decades.
• It is so easy to create narrative without any training credentials or experience.
• There are some people who have come before who are experts and have years of experience
• Don’t have hubris and overvalue what you think you know.
• You can believe whatever you want to, but if you’re going to become an influencer, you need to honor those who have come before.
• People respond to us more because of our energy than our data.
• Wisdom comes from honoring what has come before.
• Find the right vibe by not assuming you know what you’re talking about but by putting things into practice and gaining the authority that people are looking for.
• It’s hard to take energy out of context
• Some people project a judgy know-it-all attitude, and that is the type of people they attract
• PH attracts a ton of people who are re-evaluating their religious paradigm, and we repel people who are afraid to re-evaluate their belief systems.
• When you want to be an influencer, you have to think about the quality of character you are as a person and the kind of person you want to attract.
• Bake your energy into the content you create and realize you will attract the people who resonate with your energy.
• If your audience is all negative, what energy are you putting out there?
• Try harder
• Type is the vehicle we are using to get the message of “Keep going” across.
• Think about what you’re communicating and how you’re articulating it, and that will determine your audience.
• Create value for other people
• Value exchange = know the value you are bringing to the table.
• Transition your communication from money to value.
• What is your value?
• Where do you come to the table with the value add that you have?
• Visionary, Calibrator, Implementor
• Your Mess is your Message Podcast
• Visionary – sees down the road
• Implementor – makes the vision happen
• Calibrator – keeps everything on course
• Where is your value?
• Are you a visionary, implementor, or calibrator?
• Integrator = Implementor
• There are a lot of calibrators in the typology community.
• “It’s not quite like that; it’s more like this.”
• “What is a better way to think about this?”
• Don’t forget the importance of test iterating and implementation.
• Recalibrate after implementation
• Figuring out our value is not just identifying where we’re at but also our blind spots and where we fit in the system.
• Implementor framework “10 Steps to Lose Your Belly Fat.”
• Visionary framework – Inspire people toward a better future.
• Calibrator framework – helping people make nuanced tweaks in life to make their life/performance better (coaches)
• Implementors have the most obvious value
• Understand what component you bring to the table and which one you’re missing.
• When you give enough value, it triggers reciprocity, and people want to return value
• You are the product
• You have to stay in alignment with the message you are giving to your audience.
• Your audience can read hypocrisy.
• It is hard to find people who are sincere and in alignment with their message.
• Experience and advice trump opinion and information
• Know the value you add and then transition it into a value exchange
• Work for free to get more experience
• If you don’t have any direction, don’t just give everything away for free.
• Make sure you have a niche and can gain some learning from the experience
• Working for free to get exposure isn’t the best way to go about it.
• Give value before requesting it back.
• Work for free if you know why you’re working for free. You have a target
• There is no wasted effort if you are learning
• Next episode Creation