Podcast - Episode 0183 - Marketing Manipulation vs Marketing Calibration

In this episode Joel and Antonia talk about marketing manipulation vs marketing calibration.

In this podcast you’ll find:

• Seasonal programs.
• People need to stop putting off their personal growth.
• Invest in yourself.
• Rapid Customer Rapport
• There is a growing hostility towards benefitting financially from informative content.
• Money controls us worse when we have a bad relationship with it.
• When you understand typology, and you use that in marketing, it can sound incredibly manipulative.
• Your intent is essential because you are wielding a tool that has been used for good and evil.
• Marketing to certain types is just a macro version of talking with someone and communicating in a style that they will resonate with.
• If your intent is good and your product will help people you are coming from a place of positive intent.
• Marketing doesn’t always have to have a financial component.
• Transparency benefits everybody.
• Car Model
• Ti – Introverted Thinking
• Fi – Introverted Feeling
• It can be a relief when people speak to our specific needs and communicate in a way we resonate with.
• Most people are manipulating people all the time.
• We often Manipulate another person’s thoughts to be in alignment with ours.
• Calibrating is more systemic in its approach.
• Manipulation is more of a cause/effect result.
• We manipulate our children toward things that we know are for their benefit – eating healthy food, holding our hand when they cross the street, not talking to strangers, etc.
• What is so interesting about marketing is the illusion that you lose control if you purchase something because of marketing.
• You are still in control.
• The marketer only added a node to the system that represented you, and you were triggered to buy.
• A marketer creates a desire in us we didn’t know we had, so now we blame the marketer.
• Amazon tracks our purchases and searches and recommends products to us.
• “You can’t get anybody to do anything against their will. The problem is, most people don’t have a will.”
• Most people don’t have their will defined. It is accidental with most people. They just follow their gut.
• A momentary assessment of whether or not they like something. As opposed to a finely crafted thing that is rooted in a deep sense of self.
• Do you know what you want in life? Are you using it as a tool to get where you want to go?
• Marketing is a moment where your will is being tested.
• This is frustrating to people because it addresses their confusion around will. So, they get angry at the marketer.
• Good marketing makes people face themselves.
• If you see a billboard with a giant hamburger on it and you decide to pull into the next fast food restaurant and buy a hamburger, is that the fault of the billboard?
• There is plenty of research that fast food is not good for us.
• Don’t blame the marketer because you didn’t have the will to resist.
• Calibrate your will to align with your values.
• What do you want in life?
• Don’t just be on auto pilot.
• Good marketing speaks in a language that makes sense to you, and you have to reconcile the info to determine if it is in alignment with your values.
• People get frustrated because we have so many messages coming at us.
• The solution is to get clear about who you are and what you want. The messages aren’t going to stop.
• Podcast Is Making Money Wrong?
• What is your relationship with money, consumerism, and marketing?
• We all have different strategies for dealing with marketing.
• Some people rely on brands. Others rely on metrics and numbers. And still others rely on people – word of mouth.
• Trust Agents by Chris Brogan: “In this emerging world of the internet, people are going to have to cut through all the messages and find trust agents they can rely on consistently.”
• It’s our responsibility to bring things into our lives that match up with our values.
• Many people don’t take responsibility for their lives.
• There are different ways that we vet marketing decisions.
• Most of us feel like we don’t have enough info to make good decisions. So we make decisions on only partial info.
• Get solid on YOU. What do you want? Who are you? How do you want to craft your will? Who do you trust?
• No relationship you build is going to be a substitute for self-knowledge, self-awareness and a thoughtful crafting of your will.
• Going off auto pilot is hard.
• Once we are in flight, we are going to make decisions based on whatever system we have built.
• But we can go back and look at the system and examine what programming we are plugging into that GPS unit.
• Be intentional about your coordinates.
• We are the people who have complete control over the system. If we buy something, it is an emergent of the programming we have given ourselves.
• It doesn’t do us any good to project ill intent on others.
• There’s no way of knowing if the other person has ill intent, so instead of projecting blame take a look in the mirror and figure out what you did that allowed the situation to happen.
• Learn to express gratitude and appreciation for beautiful things that exist without having to possess them.
• The purpose of marketing is to get you aware of the existence of something.
• The overwhelming majority of marketers are just doing a job.
• If somebody is marketing their product, it is because they feel strongly about the thing they have made.
• In many cases, marketers and creators are different entities.
• The creators usually don’t know how to get the word out about something. So they hire someone to do the marketing for them.
• But the marketers don’t appreciate the value of the object as much as the creator does.
• The solution is to have the creator involved in the marketing.
• How can we communicate better? How can we improve marketing and improve our relationship with marketing?
• Integration is the answer, not elimination.
• Marketing isn’t going anywhere. It is a form of communication.
• Some people may feel that putting a value on something reduces its art. That thinking isn’t sustainable.